MEET THE TEAM

Aligned was founded by Lezé Cupido, who drew on her deep experience as an Executive Assistant to High Net Worth Individuals. Lezé gained a profound understanding of the diverse needs of her clients, having travelled 50 countries. Seeing a growing demand for top-tier administrative support, she envisioned a service that would streamline and elevate business operations. Lezé leads Aligned in transforming global business management and empowering personal success.

Cherese is the powerhouse behind Aligned’s recruitment and growth strategies. She expertly leads the hiring process. Cherese also plays a pivotal role in nurturing client relationships, identifying new opportunities, and customising service packages to fit specific needs.

Kim leads Aligned’s public relations, communication strategies, and external relations with precision and expertise. She specialises in managing Golden Visa and Tourist Visa applications, ensuring every step of the process is smooth and hassle-free. From accurate documentation to meeting critical timelines, Kim ensures our clients experience seamless and efficient service.

Sinead is a seasoned communications & brand strategist, specializing in storytelling & community building. Dedicated to boosting brand visibility and fostering connections, she expertly handles communications, PR, content strategy & marketing.

Lashay is an EA at Aligned. She works closely with the team to ensure the seamless management of office operations. Her responsibilities include handling schedules, coordinating logistics, managing client interactions, and providing comprehensive support to ensure the leadership team can focus on strategic priorities.

Marli works part-time as an EA at Aligned, providing dedicated support for Golden Visa nominations and applications. She collaborates closely with clients to ensure a seamless and stress-free process from start to finish.

Jolandi plays an integral role in ensuring Aligned’s domestic staff are trained to the highest standards of care and professionalism. She provides hands-on training both at our Aligned offices and in clients’ homes, empowering nannies with the practical skills and confidence needed to excel in their roles.

As an EA, Chané plays a key role in supporting our clients with Golden Visa and dependent visa applications. From coordinating documentation to ensuring every submission is seamless, accurate, and stress-free.

Zhatlien expertly manages the nanny and domestic department, handling everything from shortlisting top-quality candidates to interviews, placements, and ongoing performance management. Additionally, Zhatlien oversees client communication, invoicing, CRM, and visa processes, ensuring seamless and efficient operations.

Rijoy ensures Aligned’s financial operations run smoothly and accurately. He manages accounting processes, reconciliations, reporting, and compliance with precision and reliability. His structured approach and attention to detail support clear decision-making and help keep the business running efficiently.

Brogen provides organised, high-level support to ensure every client’s day runs smoothly. She manages schedules, travel, communication, and daily logistics with efficiency and discretion, offering calm, reliable assistance that makes life in the UAE feel effortless.

Wilmé is an EA to a high-net-worth business owner in Dubai. She brings a wealth of expertise in executive operations, scheduling, and confidential matters. Her skills in calendar management, travel planning, and stakeholder coordination ensure seamless efficiency, discretion, and top-tier support.

Jean-Mari plays a crucial role in daily operations by maximizing efficiency and streamlining workflows. She manages calendars, communications, travel logistics, and confidential matters with discretion and a proactive, solutions-oriented approach.

As an EA specialising in marketing and brand development, Claire plays a vital role in helping clients navigate life and business in Dubai. She supports new families with tailored PA assistance while also facilitating meaningful networking opportunities and smooth market integration. Claire ensures every client’s transition and growth in Dubai is supported with care, professionalism, and a personal touch.

Melissa combines her skills as an EA with a creative flair that shapes Aligned’s visual identity. She oversees all aspects of branding, from captivating social media visuals to compelling marketing materials. Alongside her creative duties, she provides administrative support, keeping our operations efficient and dynamic.

Mikailin delivers exceptional executive support to a high-profile business owner with a diverse portfolio of international companies. She excels at managing complex schedules, handling critical correspondence, organising meetings, and maintaining seamless communication across global time zones.

Kgalalelo provides top-level administrative support with a keen eye for detail and a strong sense of discretion, managing calendars and seamless client interactions, coordinating meetings, travel planning, communication handling and ensure the seamless day-to-day operations.

Catharina provides exceptional virtual executive support to a high-profile business owner and entrepreneur with a diverse portfolio of international ventures.

Karan specialises in company formations, business licensing, and legal registrations, ensuring seamless compliance with UAE laws. With a keen understanding of client needs, he goes the extra mile to provide tailored solutions that transform businesses with exceptional quality and precision.

Guru oversees Aligned’s day-to-day operations, ensuring efficiency across all activities. His leadership ensures a productive workforce, streamlining processes, and maintaining high operational standards to support Aligned’s mission of delivering excellence.

Shaila leads all administrative operations in Aligned’s India office, ensuring smooth workflows and optimal productivity. Her expertise ensures that the team operates efficiently while supporting the broader organisational goals.

Edwin is the go-to expert for property purchases and rentals in the UAE. With a deep knowledge of the property market, he advises clients on real estate investments, helping them make informed decisions to maximise returns.