MEET THE TEAM
At Aligned, we are all about making your success our priority.
With a talented team from across the globe, we skillfully navigate the maze of business regulations in over 60 countries. Our diverse expertise and understanding of different languages and time zones mean we are here for you 24/7, handling the details with precision and care.


CEO
Aligned was founded by Lezé Cupido, who drew on her deep experience as an Executive Assistant to High Net Worth Individuals. Lezé gained a profound understanding of the diverse needs of her clients, having travelled 50 countries. Seeing a growing demand for top-tier administrative support, she envisioned a service that would streamline and elevate business operations. Lezé leads Aligned in transforming global business management and empowering personal success.


Head of HR &
Business Development
Cherese is the powerhouse behind Aligned’s recruitment and growth strategies. She expertly leads the hiring process. Cherese also plays a pivotal role in nurturing client relationships, identifying new opportunities, and customising service packages to fit specific needs.


Executive Assistant to HR
and CEO
Cayleen plays a vital role in supporting both HR and CEO functions with precision and care. She manages intricate schedules, coordinates communication, and handles a variety of administrative tasks to ensure smooth operations.


Executive Assistant &
Creative Manager
Melissa combines her skills as an Executive Assistant with a creative flair that shapes Aligned’s visual identity. She oversees all aspects of branding, from captivating social media visuals to compelling marketing materials. Alongside her creative duties, she provides administrative support, keeping our operations efficient and dynamic.


Executive Assistant to International Business Owner
Mikailin delivers exceptional executive support to a high-profile business owner with a diverse portfolio of international companies. She excels at managing complex schedules, handling critical correspondence, organising meetings, and maintaining seamless communication across global time zones.


Real Estate Specialist
Lynn-Marie is our go-to expert for all things real estate. With a focus on property buyers and tenants, she excels in finding the perfect properties for personal use or investment purposes.


Head of PRO Operations
Kim leads our public relations, communication strategies, and external relations with precision and expertise. She specialises in managing Golden Visa and Tourist Visa applications, ensuring every step of the process is smooth and hassle-free. From accurate documentation to meeting critical timelines, Kim ensures our clients experience seamless and efficient service.


Company Formation Specialist
Karan specialises in company formations, business licensing, and legal registrations, ensuring seamless compliance with UAE laws. With a keen understanding of client needs, he goes the extra mile to provide tailored solutions that transform businesses with exceptional quality and precision.


Head of Operations
Guru oversees Aligned’s day-to-day operations, ensuring efficiency across all activities. His leadership ensures a productive workforce, streamlining processes, and maintaining high operational standards to support Aligned’s mission of delivering excellence.


Accounting and Tax Advisory Specialist
Bronwyn is an expert in UAE corporate tax and accounting, providing comprehensive advice to ensure compliance with local laws. From accounting to tax planning, she helps businesses avoid penalties, achieve legal compliance, and unlock growth opportunities in Dubai’s dynamic market.


Head of Administration India
Shaila leads all administrative operations in Aligned’s India office, ensuring smooth workflows and optimal productivity. Her expertise ensures that the team operates efficiently while supporting the broader organisational goals.


Real Estate Advisor
Edwin is the go-to expert for property purchases and rentals in the UAE. With a deep knowledge of the property market, he advises clients on real estate investments, helping them make informed decisions to maximise returns.
OUR STORY
Aligned was started when the Founder, Lezé Cupido (who used to be an Executive Assistant for high net worth individuals) realised the need for extraordinary EA’s in the business world. The idea behind Aligned was to enable individuals and businesses to be more efficient in everything they do. Lezé came to the realisation that by providing EA’s to business owners, it ultimately empowers individuals and allows business owners to focus on what they do best instead of spending time on administrative tasks.
MISSION
At Aligned, our mission is to accelerate growth of any global companies coming into Dubai.
VISION
Aligned strives to be the leading provider of integrated administrative solutions. We aim to offer a centralised platform for businesses in Dubai and beyond, delivering seamless services from company formation to strategic guidance, redefining standards of efficiency and reliability.
VALUES
Our values are the foundation of our work. We are customer-centric, tailoring services to meet unique needs. Integrity, efficiency, and collaboration guide our operations, while innovation and a commitment to excellence drive us to continuously improve and exceed expectations.